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Clear  Thinking


Fresh Insight 





Professional Summary.


An international marketing professional with deep knowledge and experience of tobacco and consumer products industry across Europe and emerging markets of Africa. An expert in identifying consumer behaviour patterns and preferences and transforming these insights into big picture strategies to achieve growth in either a new business or market context; business turnaround or business growth environment.


I help small and large businesses make fact based informed decisions in allocating their limited resources to where their business will profit the most.


My core specialities:


  •  Marketing Strategy.
  •  Pricing & Revenue Management
  •  Segmentation
  •  Market Research



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Companies worked for:


Joshua House.

Partner since 2010. Consulting firm engaged in 4 practice areas: Market capability, go to market strategy, performance analytics, market research and ourtsourcing services.


Bain & Company.

Consulted for the US and South korean office. Bain is a global consulting firm with offices in all major cities.


Dil Brands.

Consults for Dil brands. IVD, a shopper interactive virtual research tool.


British American Tobacco.

Worked for the company from 2000 - 2009. Excluding China,  British American tobacco is the 2nd largest tobacco company in the world; a FTSE 100 company.